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WHEN SELECTING AN INVESTOR RELATIONS FIRM... TEN IMPORTANT QUESTIONS TO ASK
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- How long has the IR firm been in business?
- Do the clients they represent have similar investment characteristics (market cap, for example) as my company?
- What is the average tenure of the firm’s current clients?
- What do their clients (current and past) have to say about the firm?
- Who will be handling my account and how long has he/she been with the firm? What is that person’s background and what do their clients have to say about him/her?
- What can I expect in the first three months of the engagement?
- How and how often will the firm communicate their activities and progress to me?
- What services does the firm provide and how much will it cost?
- Are the services bundled or can I select among them?
- Under what circumstances has the firm been disengaged?
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ADES 5.31 AUTC 23.6 AVD 6.97 BXG 2.72 CCME 9.21 CVU 10.52 ESSX 5.14 FREE 1 HIL 4.42 IPAR 17.45 KMGB 13.83 LXU 17.37 MAAL.PK 7 MINI 15.18 NAUH 5.36 ORBT 3.46 PRIM 5.67 PZZ 8.6 STRL 11.31 TRBR 3.3 TWOC 0 UAM 14.59 UIHC 0 VCGH 1.74 |